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DTC 2026: Meta Lookalike Audiences as Precision Seeds for Advantage+

by: Stefano MazzeiPublished on: 18/09/2026

Practical 2026 playbook for DTC marketers: when manual Meta lookalikes beat Advantage+, building value based seeds, and why CAPI matters.

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DTC 2026: Meta Lookalike Audiences as Precision Seeds for Advantage+